Phonak CROS Hearing Aids: Everything That You Need to Know

Let’s face it, deciding which type of hearing aid technology is right for you can be difficult, especially if you don’t know too much about the market.

With so many different factors to include, such as real ear measurements, hearing aid fitting, listening preferences, and device functionality, sometimes making your decision can take longer than expected.

As California’s most trusted hearing aid experts, we understand that hearing technology is just one part of the puzzle and there are many other factors to consider.

But before we recommend any type of technology to anyone, we will always encourage others to invest their time in research and look into all of the options available.

A particular device which has recently been making a name for itself is the Phonak CROS.

In this article, we will be sharing with you an audiologist’s honest review of the device, including its flaws and strengths as well as identifying which category of people will benefit from it.

But first, you might be wondering, who is Phonak?

Who is Phonak?

Phonak is a Swedish company which has been making hearing aids since 1947 and changing the lives of many people through revolutionary technology.

We have been fitting our patients with Phonak devices for many years, and, over time, we have seen the distinct changes in their technology.

They are recognized as one of the best hearing companies in the market for the ability to assist people in group and classroom conversations. Except, this is just one of the Phonak CROS’s many functions and benefits.

What Makes Phonak CROS Hearing Aids Different?

With frequent releases of hearing aid technology, you might be thinking “What is so different about this model?”

Well, pioneered by audiologists, the Phonak CROS uses wireless technology to send sounds from your non-hearing side to your hearing ear.

BICROS stands for “bilateral contralateral routing of signals” and means a hearing aid system with one microphone placed in a hearing aid at each ear.

It is intended for those with single-sided hearing loss to help balance out the auditory input so the patient can hear well in both ears.

Usually for someone with a single-sided hearing loss, they are having to work twice as hard with their “good ear” to compensate for the loss of sounds in their “bad ear.”

This type of model makes busy restaurants and environments easier to hear, allowing you to engage in social interaction easier without having to turn your head or strategically position yourself in order to best hear.

Offering five styles from behind-the-ear, receiver-in-canal, rechargeable, full shell custom in-ear, and ITC custom in-ear, there is a model for everyone.

It also comes with a range of impressive functions including:

  • Built-in battery, which is designed to last for hours.
  • Almost invisible exterior, making it perfect for style-conscious wearers

Would You like to Experience the Difference for Yourself?

After reading this article, you might be drawn to the Phonak CROS device, but perhaps you don’t commit to making a decision right away.

Don’t worry, we’ve got you covered.

If you’re considering whether the Phonak CROS device is right for you, then the next step is to trial out the device with a no-obligation fee.

Through UpState’s “14-Day Test Drive,” you will be custom fit with the Phonak CROS and get the chance to experience the difference for yourself.

Over the course of two weeks, you can test them against your lifestyle to see if they work for you. We encourage our patients to be as honest as possible, so please give us the full truth!

After that, you can return them to us, and we will have a discussion over how you found it went.

There’s no fee or commitment involved, and we won’t leave you with an expensive bill at the end of it. We just want to see how they work for you.

Does this sound like something of interest?

To schedule your appointment, please click here, or find your local office by clicking here.

We look forward to hearing from you.

Schedule Your Hearing Assessment

Take the first step toward better hearing today and discover how our expert team can help you reconnect with the sounds that matter most.

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Tracie Miller
5 hours ago
I love going to upstate hearing you could not possibly meet a more family environment they are very eager to help there customers and there atmosphere is so relaxing and clean there all very extremely knowledgeable and ready and willing to make a difference in the lives that need it. THANK YOU TO THE WONDERFUL Dedicated Team YOU HAVE MADE A GREAT DIFFERENCE IN MY LIFE ♥️🙏💙🫂💯🙏😁💖✨️🥰
Kiara Nichols
19 hours ago
Willis
1 day ago
Staff is top notch.
David Goehring
2 days ago
Very satisfied. Professional, friendly, knowledgeable, and timely. Highly recommend.
Diane
1 week ago
Linda Martin
1 week ago
Rick Knowles
2 weeks ago
My experience was an awesome visit. Way more in depth than I have ever had. Stephen was very pleasant and made me feel comfortable.
Response from the owner:Thank you for your wonderful feedback. We’re thrilled to hear that your visit was such a positive experience. Stephen takes great pride in making patients feel comfortable, and your kind words will mean a lot to him. We truly appreciate you sharing this and look forward to seeing you soon!
Donald Bishop
2 weeks ago
Went real good
Response from the owner:Thank you, Donald! Appreciate the review.
Ken Merritt
2 weeks ago
Very nice people and they understand your problems
Carolyn Smith
2 weeks ago
My technician was very nice and funny. She helped me understand what’s going on inside my ears. Very polite and had a positive experience. Thank you
Andrea Alexander
4 weeks ago
This place is awesome and helpful!
Mike Wells
4 weeks ago
They do a great job of taking care of you and your hearing aids.
Response from the owner:Mike, that is a HUGE compliment. We want all of our patients to feel the way you do! Thank you for being the best part of Upstate!
Sha was great!!❤️
Cynthia Harris
4 weeks ago
Stephen and the other staff are great. They’re attentive, educated in their field, and caring. Very supportive to their patients’ every need. I would recommend this hearing care clinic to all family and friends.
Response from the owner:Cynthia, thank you so much for your kind words! We’re thrilled to hear that Stephen and the rest of our team made such a positive impression. We truly appreciate your recommendation and your trust in UpState.
Karen Meyer
1 month ago
I highly recommend Upstate Hearing Instruments. I’ve received great care and training for my hearing aids. They’ve worked with me and helped me adjust to using hearing aids. I love being able to hear better and wear my hearing aids everyday. There is a learning curve and they’ve been very helpful. I’m so glad I had such a positive experience as a fort time user. The education they offer really helps make the adjustment to using hearing aids easy!
Response from the owner:Thank you so much for your recommendation of Upstate Hearing Instruments! We’re honored to have been part of your journey as a first-time hearing aid user. Adjusting to hearing aids does come with a learning curve, and we’re so glad our team could provide the care, guidance, and education you needed to feel confident and comfortable. Hearing better every day is truly life-changing, and it’s wonderful to know you’re loving the experience! Your kind words mean so much to us. Thank you!
Ellen Mccormick
1 month ago
Response from the owner:Thank you for the review, Ellen!
Brad Feamster
1 month ago
Response from the owner:We appreciate the review!
mjcentury21
1 month ago
Response from the owner:Thank you!
Laura Eaton
1 month ago
Not rushed excellent individualized care. Thorough explanation of care and follow up. Very reasonably priced.
Treat Adventures
1 month ago
I was overall pleased with my visit to Upstate. I experienced no high pressure sales pitch. They evaluated my hearing for free and were patient in explaining my options. I would recommend Upstate based on my experience.
Response from the owner:This is exactly what we aim to do! Thank you for leaving such a thoughtful review.
Martha Butow
1 month ago
Took their time. Friendly and professional.
Response from the owner:Thank you Martha. We love reviews like this!
Jarl Viale
2 months ago
Everything went great, quite impressive thank you
Response from the owner:Thank you, Jarl! Appreciate the review.
Karin KC Corbet
2 months ago
Scott is knowledgeable and kind! I enjoyed the appointment with him.
Response from the owner:Thank you, Karin. Scott is wonderful! He is such a hoot to work with and loves taking care of the hard of hearing.
Kathleen Breslin
2 months ago
Very helpful from front desk with Teresa to great care by Scott.
Response from the owner:Kathleen, thank you for this review. Teresa has been an incredible addition to our team and Scott loves his patients. We appreciate you choosing us for your hearing journey!
Dale Brown
2 months ago
Very knowledgeable staff provided the most comprehensive hearing exam I've ever had and matched my needs with excellent hardware and software! Professional in every sense and a pleasure to deal with
Ann Morningstar
2 months ago
Response from the owner:Thank you, Ann. We appreciate the review.
lonnie day
2 months ago
Very professional, they live by selling a product, they sell by supporting their customers who are happy with their product or if unhappy, go the extra mile to make it right. They have done that for me, I am a customer of over 35 years.
Response from the owner:Thank you, Lonnie for your incredible loyalty and for sharing your experience! Being your trusted provider for over 35 years truly means the world to us. Your continued trust and confidence in us is the highest compliment we could receive. We’re grateful to have you as part of our hearing care family!
Trisha Wilburn
3 months ago
The staff is very friendly and knowledgeable, nice atmosphere too.
Response from the owner:Thank you so much, Trisha! We hope to see you again soon!
Jesus Castillo
3 months ago
Response from the owner:Thank you, Jesus!
Fay Cornell
3 months ago
Every time I have went in to see Jake for just a general check up, he’s been very polite and very helpful shows me different ways that my hearing aids will work with my phone and how I can use it to the best of my ability. The hearing aids he got for me work great. I don’t feel I am wearing them. They’re very light and very comfortable. He troubleshoots anything I have concern about. I am glad I went to Upstate to get my new hearing aids. The best I’ve ever had. I am 80 years old and I’ve had a few different hearing aids. Thank you very much Jake and thank you, Upstate hearing.

12/15/25 The lady I had today was very easy to work with easy to ask questions with and she answered to everything for me. I’m sorry I can’t pronounce her name. But she’s a beautiful, friendly, wonderful person and I was glad to have her help me. I’m looking forward to seeing her again in a couple of months and get my new hearing aids.
I recommend Upstate hearing to everyone
Response from the owner:Wow! Thank you so much for your kind words, Fay. We’re so happy to hear that Jake has been helpful and that your new hearing aids are working so well. They’re meant to make life easier, and it’s wonderful to know they’re doing just that for you.
I will make sure I pass on your kind words to our staff. They will be thrilled to know they made your visit comfortable and easy. Thank you for recommending us. We appreciate you being part of our UpState Family and hope to see you soon!
Pamela Palmer
3 months ago
It was a quick and thorough appointment. We both are looking forward to finding the pair that best suits me. A very positive day.
Response from the owner:Thank you, Pamela! We’re so happy it was a positive day and can’t wait to help you find the pair that’s just right for you.
Eric Rapport
3 months ago
Skilled and knowledgeable professionals with practical advice, short wait times, friendly and helpful assistants.
Response from the owner:Eric, thank you for taking the time to share your experience. We truly value our patients satisfaction. It is the greatest compliment.
David Steen
3 months ago
Great people to work with. I’ve received A1 service every time I’ve been there!
Response from the owner:David, this is the best compliment to our staff. Thank you so much for your review! We aren't perfect, but we do strive for perfection. Thank you again!
Response from the owner:Thank you, Richard!
Christine Maple
3 months ago
Well I keep forgetting his name, but he is so very nice and explains things so I can understand!
Response from the owner:Christine, thank you for the kind words! You’re not alone, I get names mixed up here as well. Names aside, we’re so happy to hear he was friendly and explained everything in a way that made sense. We truly appreciate you sharing your experience.
Allison Ashby
3 months ago
Attention to patients needs and quality of my hearing aidsis outstanding! Don't let your inability to hear or old hearing aids deter you from getting the help you need! I have.
Meniere's Disease and the care and service met my needs.
Response from the owner:Thank you for sharing your experience, Allison! We’re so glad we could provide the care and hearing aids that work for you, especially while managing Meniere’s Disease. Your words are such an encouragement to others who might be hesitant to seek help. Hearing well is life changing, and we’re honored to be part of your journey.
Carl Brndt
4 months ago
Very professional and friendly staff. Would recommend you to anyone who has a hearing issue.
Response from the owner:Thank you, Carl. Referring patients is the greatest compliment! We strive to provide you and your loved ones with the best care.
Danny Casey
4 months ago
Response from the owner:Thank you for your review, Danny!
Thomas Stovall
4 months ago
Did my hearing test again. Was able to track any changes in my hearing since my last visit just over a year ago. Good folks and very professional.
Response from the owner:Thomas, thank you for the wonderful feedback. We're glad the retest helped you track changes over the past year and that you found our team professional and friendly. Appreciate you trusting us with your care.
Allen Schroeder
4 months ago
Kevin has given me the best help I’ve received so far at Upstate Hearing. Very smart, kind and skilled young man.
Response from the owner:Allen, thank you so much for the glowing review! We’re delighted to hear Kevin provided the best help you’ve experienced at Upstate Hearing. He has been a huge asset to our team. We look forward to all your future visits with us.
Debby Nichols
4 months ago
Wonderful service, helpful insights. King people. Kevin was very easy to work with and knowledgeable. Thank you team!
Response from the owner:Thank you so much for your kind words, Debby! We're thrilled to hear you had a wonderful experience and that Kevin was easy to work with and knowledgeable. Your feedback means a lot to the team. We will be sure to pass this on to Kevin.
Carol Wigington
5 months ago
The front desk staff was very pleasant. The Dr. was thorough, pleasant and patient. Very nice experience given the circumstances.
Response from the owner:Thank you Carol. We're delighted to hear that our front desk staff and Hearing Instrument Specialist provided a pleasant and thorough experience. We strive to make every visit as comfortable as possible. Thank you for being a part of our UpState Family!
I went and got my hearing tested and everyone was kind and courteous. I recommended everyone who is curious about their hearing to come to UpState.
Response from the owner:Thank you, Mitchell. We are thrilled to hear that our team at UpState provided a kind and courteous experience during your hearing test. We truly appreciate your recommendation and look forward to helping others that are curious about their hearing.
Debi Bunting
5 months ago
Always happy and helpful
Always on time
Response from the owner:Thank you, Debi. We love what we do! We strive to always be consistently happy, helpful, and punctual. We appreciate your kind words and look forward to continuing to provide excellent service!
Timber Johnson
5 months ago
Got referred here for a hearing test. Extremely nice staff here.
Response from the owner:We're so glad to hear that our staff made your hearing test experience a positive one. We appreciate your kind words and are here to help with any future needs!
Sharon Pierce
6 months ago
My mother has been coming here for years! Hearing aids are cleaned for free, and all the staff are helpful, knowledgeable, and friendly. They keep up on the latest technology.
Response from the owner:Thank you for sharing this! We’re so glad your mother has trusted us for years. Our team takes pride in our service. We truly appreciate your family being part of our UHI family.
Response from the owner:Thank you for the 5 stars! It’s a great compliment to us.
Pete Richard
6 months ago
Response from the owner:Thank you Pete! Appreciate the review!

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