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Introducing
The Smart Way That Upstate Californians Are Achieving Better Hearing
Test Drive New Hearing Technology with No Deposit, Receive Care for Life, and Partner with a Team of Trusted Hearing Care Experts
REDDING
CHICO
RED BLUFF
SUSANVILLE
WEAVERVILLE
Although many people believe that hearing loss is a sign that you’re broken, the truth is, hearing loss is often a sign that you’ve lived a fast-paced and experience-rich life that your ears have struggled to keep up with.
We proudly do the job of allowing you to continue to stay active, happy and connected with your family, friends and interests.
Having cared for over 10,000 ears in Northern California with over 60 years of combined experience, we are honored to meet fascinating patients every day to help them to achieve better hearing.
The reason that so many local people and physicians trust us to help is because we do things very different than most.
From our no-fee 14-day test drive of hearing technology to our “Care for Life Guarantee” – you’re able to receive the highest level of hearing healthcare.
If you are concerned about your hearing or a loved one’s hearing, then you can request a callback by completing the form on this page, or you can contact your local office from our five-convenient, easy-access locations.
The Ways That We Can Help

Comprehensive Hearing Assessments
Why Hearing Loss Often Goes Unnoticed
According to a recent National Health Survey, it’s predicted that 15% of the US population has some form of untreated hearing loss.
The reason for this is because hearing loss can be very difficult to self-diagnose. With it often occurring slowly and gradually, it’s rare to notice any day-to-day changes, with no way to compare to what your hearing was once like. This is the reason that our loved ones often notice our hearing challenges before we do.
If you are concerned about your hearing or a loved one’s hearing, then your first step should be to have a comprehensive hearing assessment. It’s quick, non-invasive, and the earlier you can catch any form of hearing loss, the sooner you can correct it the higher the success rate.

No Fuss 14-Day Test Drives of New Hearing Technology
You wouldn’t buy a car without a test drive, and we don’t expect you to invest in hearing technology without first experiencing it for yourself in your everyday life.
That’s why we’re one of the only groups of hearing care experts that encourage you to test drive new hearing technology for 14 days, with no deposit, contract, or fuss, allowing you to truly experience the difference around your lifestyle and those areas that are difficult.
With the latest hearing technology being incredibly small and discreet, one of the things that surprises many of our patients is that their loved ones, friends, and colleagues don’t even notice that they’re wearing hearing devices.

Keeping You Safe Through Innovative Low-Contact Solutions
The world has significantly changed, and the way that we care for you in today’s “new normal” has also changed.
From curbside low-contact appointments from the comfort of your vehicle, through to remote Tele Care sessions where you can speak to your hearing care expert and receive help without having to travel to us.
With new in-person protocols, high levels of sanitizing policies, and state-of-the-art firewalls in place, you can be confident that you’re being cared for by a safe pair of hands.
Request a Callback
With so many myths and misinformation about hearing loss and hearing care, it’s often the unknowns or confusion that holds us back from making the right decisions.
That’s why we have a hearing care expert available to help.
If you have a question, or would like to speak to a professional privately about the challenges that you may be facing, then simply request a callback and we’ll call you for a friendly no-obligation conversation.
Hearing Loss Stories
My first experience of Upstate hearing Instruments were the immediate increase in hearing levels
There was multiple indicators that signified that I had a hearing loss, but I had a small hesitation to address this because of the stigma and concerns about resistance to sweating, exercising, batteries and convenience.
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Don S.
You will be very happy with your decision if you visit Upstate Hearing Instruments.
Holly
My advice to anybody that is considering visiting Upstate Hearing Instruments is that it’s the place to go
I was struggling to hear at work which was impacting my job. My first impressions of Upstate Hearing Instruments was how great Ken’s presentation was. As I’m practically deaf without my hearing aids, they have greatly impacted my life.
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Mike
The staff is warm and friendly, and they served very good cookies and coffee
After I retired, I noticed the hearing in my left ear was not good. I got an aid for that ear. I lived in the Bay area and purchased the aid there. Upstate Hearing is a very pleasant place. The staff is warm and friendly, and they served very good cookies and coffee.
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Anne H.
I thought everyone there was very professional, they answered all of my questions, and they were compassionate
I first realized that I might have a hearing loss when I was unable to hear normal conversations in a crowd. At first, I was concerned that I was too young for hearing aids and about the stigma of wearing hearing aid devices. During my first visit to Upstate Hearing, I thought everyone there was very professional, they answered all of my questions, and they were compassionate.
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J.M.S.
I found everyone at Upstate Hearing to be friendly, not pushy, and the demos were a plus
I first noticed that I had a hearing loss several years ago. Before coming to Upstate Hearing, I was concerned that I would not like them [hearing aids] and that I’d get possible feedback noise. I found everyone at Upstate Hearing to be friendly, not pushy, and the demos were a plus.
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Ron R.
I thought the office was friendly and kind, and the technician was very accurate in describing my symptoms
I first realized that I might have a hearing loss when I was working and noticed that previously I could tell when my phone was ringing no matter where I was in the room, and then I couldn’t tell where the ringing was coming from. I noticed even when I was next to my phone that I couldn’t distinguish which phone was ringing.
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Claudia Joy O'C.
Upstate Hearing has great staff at their office in Redding. They really helped me to ask questions
Upstate Hearing has great staff at their office in Redding. They really helped me to ask questions. Also, our special specialist Joshua Fockler went through the product, how to use it, and made adjustments to the hearing aids. He explained how to use them and the maintenance of the equipment.
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Ken E.
Hearing Health Resources
Are You Experiencing Sound and Connection Issues with Your iPhone 12?
If you're a hearing aid user who has sound and connection issues with your new iPhone 12, you're not alone. Many users are complaining about the...
Can Hearing Loss Be Genetic?
If someone in your family has a hearing loss, could you also get something similar? The answer is yes, potentially. Hearing impairments can be...
Can a hearing loss be cured?
A common question that new people to Upstate Hearing Instruments regularly ask me is, “Are there any ways to cure a hearing loss?” First of all,...