COVID 19 Announcement: How We Are Continuing to Keep You Safe In 2021 Click here to read our Covid-19 Guidelines.


The Smart Way That Upstate Californians Are Achieving Better Hearing

Test Drive New Hearing Technology with No Deposit, Receive Care for Life, and Partner with a Team of Trusted Hearing Care Experts






14-Day Trial on All Hearing Technology

‘Care for Life’

Five Convenient

Insurance Benefit

Team of 5 Hearing

Although many people believe that hearing loss is a sign that you’re broken, the truth is, hearing loss is often a sign that you’ve lived a fast-paced and experience-rich life that your ears have struggled to keep up with.

We proudly do the job of allowing you to continue to stay active, happy and connected with your family, friends and interests.

Having cared for over 10,000 ears in Northern California with over 60 years of combined experience, we are honored to meet fascinating patients every day to help them to achieve better hearing.

The reason that so many local people and physicians trust us to help is because we do things very different than most.

From our no-fee 14-day test drive of hearing technology to our “Care for Life Guarantee” – you’re able to receive the highest level of hearing healthcare.

If you are concerned about your hearing or a loved one’s hearing, then you can request a callback by completing the form on this page, or you can contact your local office from our five-convenient, easy-access locations.


Upstate Hearing Instruments
4.9 Stars - Based on 94 User Reviews


The Ways That We Can Help

Lady in pain holding her ear

Comprehensive Hearing Assessments

Why Hearing Loss Often Goes Unnoticed

According to a recent National Health Survey, it’s predicted that 15% of the US population has some form of untreated hearing loss.

The reason for this is because hearing loss can be very difficult to self-diagnose. With it often occurring slowly and gradually, it’s rare to notice any day-to-day changes, with no way to compare to what your hearing was once like. This is the reason that our loved ones often notice our hearing challenges before we do.

If you are concerned about your hearing or a loved one’s hearing, then your first step should be to have a comprehensive hearing assessment. It’s quick, non-invasive, and the earlier you can catch any form of hearing loss, the sooner you can correct it the higher the success rate.

Man holding hearing aid
Hearing Aid Technology

No Fuss 14-Day Test Drives of New Hearing Technology

You wouldn’t buy a car without a test drive, and we don’t expect you to invest in hearing technology without first experiencing it for yourself in your everyday life.

That’s why we’re one of the only groups of hearing care experts that encourage you to test drive new hearing technology for 14 days, with no deposit, contract, or fuss, allowing you to truly experience the difference around your lifestyle and those areas that are difficult.

With the latest hearing technology being incredibly small and discreet, one of the things that surprises many of our patients is that their loved ones, friends, and colleagues don’t even notice that they’re wearing hearing devices.

Lady using smartphone
Upstate Hearing Instruments

Keeping You Safe Through Innovative Low-Contact Solutions

The world has significantly changed, and the way that we care for you in today’s “new normal” has also changed.

From curbside low-contact appointments from the comfort of your vehicle, through to remote Tele Care sessions where you can speak to your hearing care expert and receive help without having to travel to us.

With new in-person protocols, high levels of sanitizing policies, and state-of-the-art firewalls in place, you can be confident that you’re being cared for by a safe pair of hands.

Request a Callback

With so many myths and misinformation about hearing loss and hearing care, it’s often the unknowns or confusion that holds us back from making the right decisions.

That’s why we have a hearing care expert available to help.

If you have a question, or would like to speak to a professional privately about the challenges that you may be facing, then simply request a callback and we’ll call you for a friendly no-obligation conversation.

Hearing Loss Stories

Hearing Health Resources