Reasons To Choose Us

Eleven Reasons to Choose Upstate Hearing Instruments

#1 – Our People

With over 60 years of combined experience, we are confident in addressing your better hearing needs. Our hearing instrument specialist and support staff have been chosen first and foremost for their customer service abilities and expertise in providing the best hearing care solutions possible.

At Upstate Hearing, you will be treated with the compassion, care, and dedication your hearing needs deserve.

#2 – Experience

More than 60 years’ experience and 10,000 ears checked give us a level of expertise that’s unsurpassed in Northern California, making us one of the most trusted groups of hearing care professionals in the Western United States.

#3 – We Understand the Hard of Hearing

Owner, Ken Wood, has been a hearing instrument user since childhood and devoted his life’s work to helping others hear to the best of their ability.

As a hearing aid wearer himself, he understands the exact challenges that everybody that walks through his door is experiencing having been on the same journey.

#4 – Care for Life

When you invest in hearing instruments from our office, you receive our care for life.

You’ll receive our full patient care for the life of your hearing instruments.


#5 – Never Be Without

We know what it’s like to need better hearing, we live with our own hearing challenges, and we don’t want to be without better hearing.

Being hearing instrument users, we decided long ago that should one of our patients ever need to send a hearing instrument in for repair, we would offer them loaners at no charge.

#6 – We’re There for You

We know your time is valuable, so we provide two full time and three part time Northern California office locations to make better hearing more accessible than ever before.  Redding and Chico offices are open full-time, Monday-Friday. 

Red Bluff, Susanville, and Weaverville are open during regular select days of the month. 

Please see our website to schedule an appointment at any of these better hearing service locations.  All offices have convenient parking and handicap accessibility.  

#7 – Physician Trusted

Many local physicians depend on us as their patient’s hearing care experts and regularly refer patients to us.

We’ve worked hard to gain the trust and confidence of local physicians, physician assistants, and nurse practitioners by offering comprehensive hearing tests and hearing aid care.

Our protocols make sure that your primary healthcare provider always gets a copy of your audiogram and is alerted if a higher level of follow-up care is required.

#8 – Insurance Specialist

Healthcare insurance can be a hassle, which is why we try to simplify your better hearing experience by having a dedicated insurance specialist available to check on any hearing care benefit you might have and bill directly to your insurance carrier whenever possible.

#9 - Education and Outreach

At Upstate Hearing, we believe in regular ongoing training education to better understand poor hearing and the day-to-day challenges that go along with it, whether it’s for our staff, patients, or community.

Hearing instruments are only part of the full range of services you will receive when you choose better hearing from our offices.  Understanding your hearing and challenges are important both for you, your family, and loved ones.

We speak regularly to service organizations, community leaders, and families about the need and importance of better hearing and communication.


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So refreshing and knowledgeable.
Judy P

Request a Callback

With so many myths and misinformation about hearing loss and hearing care, it’s often the unknowns or confusion that holds us back from making the right decisions.

That’s why we have a hearing care expert available to help.

If you have a question, or would like to speak to a professional privately about the challenges that you may be facing, then simply request a callback and we’ll call you for a friendly no-obligation conversation.

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