Hearing Aid Technology for Better Living

Experience the freedom of clear hearing with cutting-edge solutions right here in our community

Five Locations Serving Upstate California

Chico, CA

676 E. 1st Ave, Ste 12 Chico, CA 95926
(530) 893-4327

Chico, CA

676 E. 1st Ave, Ste 12
Chico, CA 95926
(530) 893-4327

Red Bluff, CA

1215 Monroe St.
Red Bluff, CA 96080
(530) 529-3800

Redding, CA

1640 Tehama St., Ste B. Redding, CA 96001
(530) 243-7307

Redding, CA

1640 Tehama St., Ste B.
Redding, CA 96001
(530) 243-7307

Susanville, CA

900 Main St., Ste 4 Susanville, CA 96130
(530) 243-7307

Susanville, CA

900 Main St., Ste 4
Susanville, CA 96130
(530) 243-7307

Weaverville, CA

611 Main Street, Weaverville, CA 96093
(530) 243-7307

Weaverville, CA

611 Main Street,
Weaverville, CA 96093
(530) 243-7307

Discover Revolutionary Hearing Aid Technology at UpState Hearing Instruments

At UpState Hearing Instruments, we understand that investing in hearing aid technology is a significant decision that impacts your daily life and well-being. Unlike other hearing care providers, we believe you shouldn’t have to commit to hearing aids without first experiencing the difference for yourself.

That’s why we pioneered our exclusive 14-day test drive program, allowing you to try advanced hearing technology in your real-world environments before making a decision. We’re proud to serve the Upstate California community with personalized hearing solutions backed by our Care for Life Guarantee.

Test Drive Tomorrow’s Technology Today

Modern hearing aid technology bears little resemblance to the bulky devices of the past. Today’s hearing aids are sleek, discreet, and packed with features that seamlessly integrate with your lifestyle.

At UpState Hearing Instruments, we offer the latest advancements from multiple leading manufacturers, ensuring you have access to options that best suit your unique hearing profile and daily activities.

What truly sets our approach apart is our commitment to real-world testing. Your hearing needs change based on your environment—whether you’re enjoying a quiet conversation at home, dining at a bustling restaurant in Redding, or hiking the beautiful trails of Upstate California.

Our 14-day test drive allows you to experience how different hearing technologies perform in the places that matter most to you, with no deposit required and no pressure to purchase.

Personalized Hearing Solutions Tailored to Your Lifestyle

The perfect hearing aid technology depends on your specific hearing loss, lifestyle preferences, and daily environments. Our board-certified hearing specialists begin with a comprehensive assessment to understand the nature of your hearing challenges. We then discuss your typical activities, listening environments, and technology comfort level to identify options that will enhance your quality of life.

From nearly invisible in-the-canal models to powerful behind-the-ear devices, today’s hearing aids offer unprecedented flexibility. Many feature Bluetooth connectivity, allowing you to stream phone calls, music, and television directly to your hearing aids. Others include rechargeable batteries, eliminating the need for frequent battery changes. Some even offer artificial intelligence that learns your preferences and automatically adjusts to different sound environments throughout Upstate California.

We take the time to explain each feature in straightforward terms, helping you understand the benefits without overwhelming you with technical jargon. Our goal is to match you with technology that feels intuitive and enhances your connection to the world around you.

The Brain-Hearing Connection

When we discuss hearing aid technology at UpState Hearing Instruments, we focus on more than just making sounds louder. We understand that hearing happens in the brain, not just the ears. Modern hearing aid technology is designed to support how your brain processes sound, helping you distinguish speech from background noise and reducing listening fatigue.

Untreated hearing loss forces your brain to work harder to interpret sounds, which can contribute to cognitive decline over time. By addressing hearing loss with appropriate technology, you’re not just improving your ability to communicate—you’re supporting your brain health as well. Our hearing specialists explain this connection during your consultation, emphasizing how the right technology can help maintain cognitive function and quality of life.

Many of our Upstate California clients report that properly fitted hearing aids help them stay engaged in conversations, remain active in their communities, and enjoy the sounds of nature that make our region so special. From the rush of water at Burney Falls to the subtle notes at a Redding Symphony performance, hearing aid technology helps you stay connected to the experiences that enrich your life.

Our Expert Fitting Process

The most advanced hearing aid technology can only perform at its best when properly fitted and programmed. At UpState Hearing Instruments, our fitting process goes beyond basic adjustments to ensure optimal performance in your daily life.

Using specialized equipment, our hearing specialists verify that your hearing aids are delivering the right amount of amplification across different frequencies. We test how the devices perform with various sound inputs, making precise adjustments to enhance speech clarity while maintaining comfortable listening levels. This scientific approach to fitting ensures you receive the maximum benefit from your investment.

Beyond the technical aspects, we also focus on your physical comfort. Ill-fitting hearing aids can cause discomfort and affect sound quality. Our team takes the time to ensure your devices fit securely and comfortably, whether you choose custom-molded options or more standard fittings. We provide hands-on training for insertion, removal, and daily care, ensuring you feel confident managing your new technology.

Ongoing Support for Lifetime Hearing Health

Hearing technology continues to evolve, and so do your hearing needs. Our Care for Life Guarantee means that when you choose UpState Hearing Instruments, you’re gaining a lifetime partner in hearing health. From regular cleaning and maintenance to programming adjustments as your hearing changes, our team is here to ensure your technology continues to serve you well for years to come.

We offer regular follow-up appointments to fine-tune your devices, answer questions that arise, and help you maximize the features of your hearing aids. Many of our clients throughout Upstate California have been with us for decades, trusting our expertise as they upgrade their technology and adapt to changing hearing needs. Our convenient locations in Redding, Chico, Red Bluff, Susanville, and Weaverville make ongoing care accessible no matter where you live in our region.

As technology advances, we keep you informed about new features that might benefit your specific situation. Our goal is to build a relationship based on trust, ensuring you always have access to the hearing solutions that best support your quality of life here in beautiful Upstate California.

Schedule an appointment today

Take the first step toward better hearing with a personalized consultation - our expert team is ready to help you reconnect with the sounds that matter most.

Your Questions Answered

Frequently asked questions

We understand you may have questions about hearing health, treatment options, and what to expect from your visit. Our team has compiled answers to the most frequently asked questions to help you feel informed and confident about your hearing care journey with UpState Hearing Instruments.

Today's hearing aids are sleek, discreet, and technologically advanced compared to bulky older models. They offer features like Bluetooth connectivity for streaming calls and music, rechargeable batteries, artificial intelligence that learns your preferences, and sophisticated noise reduction capabilities that help your brain process sound more effectively.

During your comprehensive assessment, our board-certified hearing specialists will evaluate your hearing loss, discuss your lifestyle, typical listening environments, and technology preferences. We'll explain your results in straightforward terms and recommend hearing aid options that best match your specific needs without overwhelming you with technical jargon.

Yes, properly fitted hearing aids can support brain health. Untreated hearing loss forces your brain to work harder to interpret sounds, which can contribute to cognitive decline over time. By improving your ability to hear clearly, hearing aids reduce this cognitive load, helping maintain mental sharpness and quality of life.

Adjustment periods vary by individual, but most people adapt within a few weeks. Our 14-day test drive allows you to experience how the technology performs in your daily life. During this period, our specialists provide guidance and support to help you become comfortable with your new devices.

Coverage varies by insurance provider and plan. Our specially trained team members can check your coverage on your behalf and explain your benefits. We work with numerous insurance companies and can help you understand what portion of your hearing care may be covered.

Regular cleaning should be performed daily at home, while professional cleaning and check-ups are recommended every 3-6 months. Our Care for Life Guarantee includes ongoing maintenance to keep your devices functioning optimally. More extensive repairs or adjustments are provided as needed, often during your regular follow-up appointments.

Many modern hearing aids offer Bluetooth connectivity that allows direct streaming from smartphones, tablets, computers, and televisions. During your consultation, we can demonstrate these features and recommend models that integrate seamlessly with your existing technology.

We offer a complete range of styles, from nearly invisible in-the-canal models to behind-the-ear options. The best style for you depends on your degree of hearing loss, dexterity, lifestyle needs, and personal preferences. Our specialists will help you understand the advantages of each style for your specific situation.

Common signs include frequently asking people to repeat themselves, difficulty following conversations in noisy environments, turning the TV volume higher than others prefer, and feeling that people are mumbling. If you're experiencing any of these symptoms, we recommend scheduling a comprehensive hearing assessment at one of our five convenient Upstate California locations.

Schedule Your Hearing Assessment

Take the first step toward better hearing today and discover how our expert team can help you reconnect with the sounds that matter most.

Hearing care services

How Can We Help

Comprehensive evaluations to determine your unique hearing profile and identify the right solutions for your specific needs.

Cutting-edge devices customized to your lifestyle, featuring Bluetooth connectivity, rechargeability, and discreet designs.

Expert maintenance and repair services to ensure your hearing devices continue performing at their best for years.

Custom-molded solutions that preserve your hearing health while allowing clear communication in noisy environments.

Assistance navigating insurance benefits and financing options to make quality hearing care accessible and affordable.

Personalized programming and adjustments to ensure comfort, optimal sound quality, and seamless integration with your daily life.

Hear From Our Customers

What Our Customers Say

Our patients’ experiences speak volumes about our commitment to excellence, with many reporting improved relationships, renewed confidence, and a transformative impact on their daily lives through better hearing.

Jim W.
1 day ago
Orlando delos R.
3 days ago
Response from the owner:Thank you, Orlando!
Shan T.
4 days ago
tgchism
1 week ago
Everyone was nice and professional.
Michelle Martin S.
1 week ago
Upstate Hearing provides very personal and professional attention.
Mary S.
2 weeks ago
Response from the owner:Thank you for the 5-star review Mary!
Joe C.
3 weeks ago
Stephen was very thorough and explained my test results and my hearing aid options.
Response from the owner:Thank you for the kind review Joe! We are very happy to hear that Stephen provided excellent service and education.
Steven L.
3 weeks ago
Great guys, good company
Response from the owner:Thank you for the review Steven! Our staff is amazing and we love taking care of our patients to the best of our ability!
Karen J.
3 weeks ago
Response from the owner:Thank you for leaving us a review, Karen! We appreciate it.
Cindy R.
4 weeks ago
Always a very pleasant experience!
Response from the owner:Thank you for the review, Cindy. We are glad we are able to provide a pleasant experience for you!
Jerry B.
1 month ago
Response from the owner:Thank you for the review, Jerry! We appreciate it!
Kevin
1 month ago
This was my first visit, they’re very professional, polite, with a warm welcoming. I would highly recommend Upstate Hearing!
Response from the owner:Thank you for such a kind review, Kevin. We are glad your visit was pleasant! Recommending us is the highest compliment. Thank you again!
MortisGM
1 month ago
Response from the owner:Thank you for the review!
Tom
1 month ago
Response from the owner:Thank you for the review Tom!
carol T.
2 months ago
Always a good experience. Yesterdays visit was especially rewarding after doing the yearly test he set my hearing aids so I’m hearing aids are helping me hear SO MUCH BETTER.
Response from the owner:Thank you so much for sharing, Carol! We’re especially happy to hear that the adjustments made such a noticeable difference. We truly appreciate your continued trust in our team! Please feel free to call or come in with any issues!
Robert M.
2 months ago
Response from the owner:We appreciate the review Robert!
Holly W.
2 months ago
Upstate Hearing is always friendly and willing to go the extra mile. Very enjoyable for a "medical" type of appointment. The cookies help too!
Response from the owner:Thank you, Holly! We appreciate your review. Cookies always make things a little sweeter!
Paul H.
2 months ago
Very impressed with the staff courtesy and the environment was very personable. I would definitely recommend this place to anyone
Response from the owner:Thank you so much for your kind words, Paul! We’re so glad you felt welcomed and comfortable at our office. Creating a personable, caring experience for every patient is very important to us and we are glad we were able to do that for you.
Dawn L.
2 months ago
Staff is great and they hot me in and out fast 😁
Response from the owner:Thank you, Dawn, for your review. We always try to take care of our patients efficiently and in the best way possible. We look forward to seeing you again!
Jean S.
2 months ago
Everything about my appt was good. Stephen was great. Took time to answer all my questions thoroughly
Response from the owner:Jean, we’re happy to hear you had a great appointment with Stephen. He takes pride in making sure every patient feels educated and comfortable with their care. We truly appreciate you choosing UpState Hearing Instruments and look forward to seeing you again!
Andrew M.
2 months ago
Upstate , hearing aids was able to accurately diagnose my hearing issues as well as my tinnitus. They provided me with hearing aids that works extremely helpful in managing my symptoms. I've been with them for over a year and on several occasions, I've needed technical assistance which they have always been very prompt at helping me. I would highly recommend upstate hearing aids to anyone needing help.\n With issues, what they're hearing
Response from the owner:Andrew, thank you so much for your kind words and for trusting UpState Hearing Instruments with your hearing care! We’re so glad to hear that your hearing aids have helped you better manage both your hearing challenges and tinnitus. Our team is always here to provide continued support whenever you need us. We truly appreciate your recommendation and are grateful to have you as part of the UpState family!
Helen R.
2 months ago
Response from the owner:Thank you for your review!
Steve and Cathrynn G.
2 months ago
Response from the owner:We appreciate your review!
Michael S.
2 months ago
Always excellent appointment with Scott!
Response from the owner:Thank you Michael for your great review!
Rick K.
3 months ago
I've always get excellent service at Upstate Hearing, with first class customer service
Response from the owner:Thank you, Rick! We truly appreciate your review.
Jim Westberg
1 day ago
Response from the owner:Thank you, Orlando!
Shan Toney
4 days ago
tgchism
1 week ago
Everyone was nice and professional.
Upstate Hearing provides very personal and professional attention.
Mary Stine
2 weeks ago
Response from the owner:Thank you for the 5-star review Mary!
Joe Chimenti
3 weeks ago
Stephen was very thorough and explained my test results and my hearing aid options.
Response from the owner:Thank you for the kind review Joe! We are very happy to hear that Stephen provided excellent service and education.
Steven Lovelace
3 weeks ago
Great guys, good company
Response from the owner:Thank you for the review Steven! Our staff is amazing and we love taking care of our patients to the best of our ability!
Karen Jerome
3 weeks ago
Response from the owner:Thank you for leaving us a review, Karen! We appreciate it.
Cindy Reynolds
4 weeks ago
Always a very pleasant experience!
Response from the owner:Thank you for the review, Cindy. We are glad we are able to provide a pleasant experience for you!
Jerry Bull
1 month ago
Response from the owner:Thank you for the review, Jerry! We appreciate it!
Kevin
1 month ago
This was my first visit, they’re very professional, polite, with a warm welcoming. I would highly recommend Upstate Hearing!
Response from the owner:Thank you for such a kind review, Kevin. We are glad your visit was pleasant! Recommending us is the highest compliment. Thank you again!
MortisGM
1 month ago
Response from the owner:Thank you for the review!
Tom
1 month ago
Response from the owner:Thank you for the review Tom!
carol thompson
2 months ago
Always a good experience. Yesterdays visit was especially rewarding after doing the yearly test he set my hearing aids so I’m hearing aids are helping me hear SO MUCH BETTER.
Response from the owner:Thank you so much for sharing, Carol! We’re especially happy to hear that the adjustments made such a noticeable difference. We truly appreciate your continued trust in our team! Please feel free to call or come in with any issues!
Robert Moore
2 months ago
Response from the owner:We appreciate the review Robert!
Holly Ware
2 months ago
Upstate Hearing is always friendly and willing to go the extra mile. Very enjoyable for a "medical" type of appointment. The cookies help too!
Response from the owner:Thank you, Holly! We appreciate your review. Cookies always make things a little sweeter!
Paul Herington
2 months ago
Very impressed with the staff courtesy and the environment was very personable. I would definitely recommend this place to anyone
Response from the owner:Thank you so much for your kind words, Paul! We’re so glad you felt welcomed and comfortable at our office. Creating a personable, caring experience for every patient is very important to us and we are glad we were able to do that for you.
Dawn Lausten
2 months ago
Staff is great and they hot me in and out fast 😁
Response from the owner:Thank you, Dawn, for your review. We always try to take care of our patients efficiently and in the best way possible. We look forward to seeing you again!
Jean Schinstock
2 months ago
Everything about my appt was good. Stephen was great. Took time to answer all my questions thoroughly
Response from the owner:Jean, we’re happy to hear you had a great appointment with Stephen. He takes pride in making sure every patient feels educated and comfortable with their care. We truly appreciate you choosing UpState Hearing Instruments and look forward to seeing you again!
Andrew Mead
2 months ago
Upstate , hearing aids was able to accurately diagnose my hearing issues as well as my tinnitus. They provided me with hearing aids that works extremely helpful in managing my symptoms. I've been with them for over a year and on several occasions, I've needed technical assistance which they have always been very prompt at helping me. I would highly recommend upstate hearing aids to anyone needing help.\n With issues, what they're hearing
Response from the owner:Andrew, thank you so much for your kind words and for trusting UpState Hearing Instruments with your hearing care! We’re so glad to hear that your hearing aids have helped you better manage both your hearing challenges and tinnitus. Our team is always here to provide continued support whenever you need us. We truly appreciate your recommendation and are grateful to have you as part of the UpState family!
Helen Roberts
2 months ago
Response from the owner:Thank you for your review!
Response from the owner:We appreciate your review!
Michael Stewart
2 months ago
Always excellent appointment with Scott!
Response from the owner:Thank you Michael for your great review!
Rick Kingsley
3 months ago
I've always get excellent service at Upstate Hearing, with first class customer service
Response from the owner:Thank you, Rick! We truly appreciate your review.

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Don't Miss the Sounds That Matter Most

Schedule your hearing evaluation today and take the first step toward better hearing and living.