Lifetime Hearing Care You Can Trust in Paradise

A study at Washington University School of Medicine demonstrated that your ability to maintain your balance is connected to the severity of hearing loss. Being unsteady on your feet while hiking in Lassen National Forest or walking the Flumes can lead to critical injuries, but you can reduce your risks with proper hearing care. The University of Washington study also showed that individuals with a hearing loss who wear hearing aids have a significant advantage over those who leave their condition untreated when it comes to balance.

In addition to enjoying the life-enriching sounds of nature that’s abundant in our area, hearing care from UpState Hearing Instruments in Chico, CA can restore relationships, keep you involved in your community and enhance the overall quality of your life. Rather than taking a one-size-fits-all approach, our hearing instrument specialists work to design custom solutions to fit your unique hearing needs as well as your lifestyle and personal preferences.

Upper Sacramento Valley doctors, organizations, and residents have come to trust UpState’s unique approach to personalized hearing care, which is backed by our “Care for Life Guarantee,” and we invite you to join them.

Hearing Assessments Produce Personalized Hearing Care Solutions

Reducing your risk of early cognitive decline, enhancing relationships, and an improved overall satisfaction with your quality of life are all benefits of getting help for hearing loss. Your greater sense of acceptance and confidence from proper hearing care can only happen when your care provider has an accurate understanding of your specific hearing challenges.

An accurate evaluation of the cause and severity of your hearing loss, conducted by one of our hearing instrument specialists, produces the information needed to develop the personalized solutions to meet your hearing care needs. Our non-invasive hearing assessment requires no more than 30 minutes of your time, and we will be able to discuss your results and our recommendations before you leave our office.

Even Paradise, CA Can Enjoy Advanced Technology Hearing Aids

The farther you get away from larger metropolitan areas, the fewer opportunities you have available, especially when it comes to advanced technology. However, UpState Hearing Instruments’ approach to hearing care allows Paradise, Magalia, and nearby communities access to cutting edge hearing aid technology. We offer our clients an opportunity to take advantage of our 14-day no-obligation test drive of your hearing aids without worrying over a deposit, signing a contract, or fussing over details.

We are able to offer this to our clients because we know that once you experience the lightweight, streamlined, user-friendly, and powerful performance of our advanced technology hearing aids, you will quickly see their potential to enhance your quality of life. Also, when you make an investment into hearing aids, we want you to be completely satisfied with the fit, style, and level of technology you choose.

We Ensure Your Safety with No to Low-Contact Alternatives

How we interact in public places was forever altered by COVID-19. While rethinking how to meet the social distancing challenges of pandemic protocols, Upstate Hearing came to realize that the same measures to keep you safe also provide solutions for scheduling and traveling issues, which can make a visit to our Chico office inconvenient.

Tele Care from UpState Hearing provides a no-contact alternative to new and existing clients by allowing live face-to-face access to one of our hearing instrument specialists via tele-conferencing and your cell phone, tablet, or PC. Curbside service, provided while you remain in your vehicle, limits your exposure to other clients for a low-contact solution. Regardless of the alternative you use, your safety is one of the important elements involved in fulfilling the promises of our “Care for Life Guarantee.”



676 E. 1st Avenue, Suite 12
Chico, CA 95926

Opening Hours:

Monday through Thursday 8 am–5 pm
Friday 8 am – 3 pm
Closed for lunch 12:00–1:30 pm

What Our Patients Say

Upstate hearing has made wearing my hearing aids a joy. The fit and settings are just perfect. They are always very courteous and pleasant to deal with.

Aric Cook

So refreshing and knowledgable. 

Judy Petrucelli

When I finally made the decision to do something about my hearing loss two different friends recommended Christa at Upstate. Rene set up my appointment and sent me some paperwork to complete before my visit. When I arrived, she made me feel right at home while I waited. During my initial meeting with Christa, she instantly put me at ease. She did a complete hearing exam and test and then we talked about options. Her suggestion was to try hearing aids to see what I thought, no pressure. Well, I fell in love with the ability to hear clearly and her! She is very accommodating, warm and friendly. Yes, I highly recommend the team of Christa and Rene at Upstate.

Julia Suniga

Christa is an outstanding audiologist specialist and her office staff (Renee) are a very professional. Christa is particularly involved with each of her patients. Both my wife and myself picked up on her confidence and individual concern!

Ed B. of Chico

The staff was incredible! Answered all my questions!

Paula J T. of Chico

Request a Callback

With so many myths and misinformation about hearing loss and hearing care, it’s often the unknowns or confusion that holds us back from making the right decisions.

That’s why we have a hearing care expert available to help.

If you have a question, or would like to speak to a professional privately about the challenges that you may be facing, then simply request a callback and we’ll call you for a friendly no-obligation conversation.

Meet The Chico Team

Christa Atwood - Chico

Christa Atwood

Hearing Aid Dispenser

More Info

Rene - Chico


Patient Representative

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The Ways That We Can Help

lady struggling with ear pain

Comprehensive Hearing Assessments

Why Hearing Loss Often Goes Unnoticed

According to a recent National Health Survey, it’s predicted that 15% of the US population has some form of untreated hearing loss.

The reason for this is because hearing loss can be very difficult to self-diagnose. With it often occurring slowly and gradually, it’s rare to notice any day-to-day changes, with no way to compare to what your hearing was once like. This is the reason that our loved ones often notice our hearing challenges before we do.

If you are concerned about your hearing or a loved one’s hearing, then your first step should be to have a comprehensive hearing assessment. It’s quick, non-invasive, and the earlier you can catch any form of hearing loss, the sooner you can correct it the higher the success rate.

Man holding hearing aid
Hearing Aid Technology

No Fuss 14-Day Test Drives of New Hearing Technology

You wouldn’t buy a car without a test drive, and we don’t expect you to invest in hearing technology without first experiencing it for yourself in your everyday life.

That’s why we’re one of the only groups of hearing care experts that encourage you to test drive new hearing technology for 14 days, with no deposit, contract, or fuss, allowing you to truly experience the difference around your lifestyle and those areas that are difficult.

With the latest hearing technology being incredibly small and discreet, one of the things that surprises many of our patients is that their loved ones, friends, and colleagues don’t even notice that they’re wearing hearing devices.

lady using smartphone
Upstate Hearing Instruments

Keeping You Safe Through Innovative Low-Contact Solutions

The world has significantly changed, and the way that we care for you in today’s “new normal” has also changed.

From curbside low-contact appointments from the comfort of your vehicle, through to remote Tele Care sessions where you can speak to your hearing care expert and receive help without having to travel to us.

With new in-person protocols, high levels of sanitizing policies, and state-of-the-art firewalls in place, you can be confident that you’re being cared for by a safe pair of hands.

Hearing Loss Stories

Hearing Health Resources