How Treating Hearing Loss Supports Your Brain

Hearing loss affects about one-third of people aged 60–69, and two-thirds of those age 70 and up. Despite how commonly people experience hearing loss as we age, the problem is sorely undertreated. Only about one out of five people who need hearing aids is currently wearing them. On average, it takes a person seven years from the time they start to notice a hearing problem to the time they make an appointment for a hearing test and seek treatment.

Seven years—or even one year—is a long time to live with a hearing deficiency, and unfortunately, hearing loss is not an isolated problem. Hearing loss engenders changes in the brain that make it harder to concentrate, listen, and even understand speech—even after we start wearing hearing aids.

Hearing and the Brain

We don’t just hear with our ears! Our ears collect sound information, but the auditory cortex in our brain is where that information is constructed into something meaningful. The tens of thousands of tiny, hair-like cells in our inner ears—called stereocilia—each send bits of information about particular frequencies (pitches) of sound they encounter. Inside the brain, it’s all assembled into an idea of what is happening around us.

Auditory Deprivation

Auditory deprivation is what happens when we can’t hear well. It refers to the changes that occur in the brain when it stops receiving signals from the ears.

Neuroplasticity

When we talk about “changes in the brain,” we’re invoking the concept of “neuroplasticity.” This concept simply means that the brain has the capability to change—to reallocate resources from one part to another. A child’s brain exhibits incredible neuroplasticity, which we might imagine. We watch children easily pick up a language and sound like the other people who speak it in their region, while an adult is unlikely to master a new language and will probably always speak it with a “foreign” accent.

Still, adults’ brains do change over time in meaningful ways, though not always positive ones.

Auditory Cortex Atrophy

Auditory deprivation inspires the brain to reallocate resources. When sound isn’t coming into the auditory cortex, the brain notices that that area isn’t being used. It starts to shrink, and reallocate resources to the visual cortex. It’s not that the brain cells die, but the grey matter between them starts to dissipate, and the structure collapses.

Once the auditory cortex atrophies, speech comprehension is no longer a matter of simply amplifying sound with hearing aids. Even when hearing aids are worn, the brain won’t be able to make sense of sound. This is why hearing care practitioners offer hearing aid training classes. If a patient’s brain is no longer able to interpret sound, then hearing loss treatment needs to involve a process of retraining the brain. Over time and with effort, these training sessions can help people to hear again, and even reverse mild cognitive decline.

Hearing Loss and Cognitive Decline

Researchers have established a strong link between untreated hearing loss and an earlier onset of cognitive decline and dementia. The World Health Organization (WHO) puts hearing loss at the top of its list of twelve modifiable risk factors in developing Alzheimer’s disease. A number of studies have shown that hearing loss promotes cognitive decline and dementia, with the severity of hearing loss increasing the likelihood of poorer brain health. Mild hearing loss makes us twice as likely to develop dementia. Moderate hearing loss triples the risk, and severe hearing loss makes us five times as likely to develop dementia.

Researchers note that even a five-fold risk is not a guarantee. It may be that our risk factor for dementia is already very low. For example, say your risk of developing dementia without hearing loss is 0.4%. Even with severe hearing loss, then, your risk would be only 2%. However, if your risk factor is higher, then a five-fold increase could be very significant, indeed.

Hearing Aids Have Wide-Ranging Benefits

It’s also important to remember that treating hearing loss is about quality of life as much as it is about health. While cognitive decline is certainly an outcome we would all wish to avoid, the positive aspects of wearing hearing aids may be just as compelling. Those who wear hearing aids tend to report greater optimism, independence, and self-confidence than those with untreated hearing loss. They tend to get more exercise and spend more time out of doors. That’s really what treating hearing loss is all about: giving us the freedom and confidence to live life the way we choose, rather than having to avoid certain activities because our hearing may cause problems.

If you or a loved one is having hearing issues, make an appointment for a hearing test today and find out how hearing aids can support your brain health, and your best well-being!

Schedule Your Hearing Assessment

Take the first step toward better hearing today and discover how our expert team can help you reconnect with the sounds that matter most.

Share this post

Tammy Higuera
6 days ago
Was last visit that she went above? And beyond for me, I can hear again.
Don Marx
1 week ago
Went to Upstate Hearing for my hearing test. I was greeted by a friendly receptionist and was taken back for my test on time. All the test were given in an easy to understand way and the results were instantly explained giving several options. Thanks for your professionalism.
Claudia Baum
2 weeks ago
Professional
Helpful
They try to understand & assist.
Good service.
Tenley Ellison
2 weeks ago
Shalana is very knowledgeable and professional.
Jane Draper
3 weeks ago
Very friendly and polite staff. Took care of me promptly.
victoria conger
3 weeks ago
Quinten Erlei
4 weeks ago
Response from the owner:Thank you Quiten! Appreciate the 5 star review!
Brian Haynes
4 weeks ago
Great staff!! Very thorough and precise testing
Amazing how much better I can hear!!
Response from the owner:Brian, thank you for taking the time to leave us a nice review! It is the greatest compliment. So happy to hear that you are hearing better. That is exactly what we want to hear!
Angela Tauriac
1 month ago
I definitely recommend Upstate hearing for all your hearing needs .
All staff are genuinely nice, and efficient in what they do.
Tracie Miller
1 month ago
I love going to upstate hearing you could not possibly meet a more family environment they are very eager to help there customers and there atmosphere is so relaxing and clean there all very extremely knowledgeable and ready and willing to make a difference in the lives that need it. THANK YOU TO THE WONDERFUL Dedicated Team YOU HAVE MADE A GREAT DIFFERENCE IN MY LIFE ♥️🙏💙🫂💯🙏😁💖✨️🥰
Response from the owner:Tracie, it truly means the world to our entire team to hear that you feel welcomed and supported when you come to UpState Hearing. Creating a family-like environment where our patients feel comfortable, cared for, and confident in their hearing care is exactly what we strive for. We are honored that we could make a positive difference in your life. We will be sure to share your message with the whole team.

Thank you again for trusting us with your care!
Kiara Nichols
1 month ago
Willis
1 month ago
Staff is top notch.
Response from the owner:Thank you, Willis. We strive to be top notch everyday!
David Goehring
1 month ago
Very satisfied. Professional, friendly, knowledgeable, and timely. Highly recommend.
Diane
2 months ago
Response from the owner:Appreciate the 5 stars!
Response from the owner:Thank you, Orlando!
Linda Martin
2 months ago
Response from the owner:Thank you, Linda!
Rick Knowles
2 months ago
My experience was an awesome visit. Way more in depth than I have ever had. Stephen was very pleasant and made me feel comfortable.
Response from the owner:Thank you for your wonderful feedback. We’re thrilled to hear that your visit was such a positive experience. Stephen takes great pride in making patients feel comfortable, and your kind words will mean a lot to him. We truly appreciate you sharing this and look forward to seeing you soon!
Donald Bishop
2 months ago
Went real good
Response from the owner:Thank you, Donald! Appreciate the review.
Ken Merritt
2 months ago
Very nice people and they understand your problems
Carolyn Smith
2 months ago
My technician was very nice and funny. She helped me understand what’s going on inside my ears. Very polite and had a positive experience. Thank you
Andrea Alexander
2 months ago
This place is awesome and helpful!
Response from the owner:Andrea, thank you for your kind words! We truly appreciate you taking the time to share your experience. We hope everyone feels the same way when they walk in our doors.
Mike Wells
2 months ago
They do a great job of taking care of you and your hearing aids.
Response from the owner:Mike, that is a HUGE compliment. We want all of our patients to feel the way you do! Thank you for being the best part of Upstate!
Sha was great!!❤️
Cynthia Harris
2 months ago
Stephen and the other staff are great. They’re attentive, educated in their field, and caring. Very supportive to their patients’ every need. I would recommend this hearing care clinic to all family and friends.
Response from the owner:Cynthia, thank you so much for your kind words! We’re thrilled to hear that Stephen and the rest of our team made such a positive impression. We truly appreciate your recommendation and your trust in UpState.
Karen Meyer
2 months ago
I highly recommend Upstate Hearing Instruments. I’ve received great care and training for my hearing aids. They’ve worked with me and helped me adjust to using hearing aids. I love being able to hear better and wear my hearing aids everyday. There is a learning curve and they’ve been very helpful. I’m so glad I had such a positive experience as a fort time user. The education they offer really helps make the adjustment to using hearing aids easy!
Response from the owner:Thank you so much for your recommendation of Upstate Hearing Instruments! We’re honored to have been part of your journey as a first-time hearing aid user. Adjusting to hearing aids does come with a learning curve, and we’re so glad our team could provide the care, guidance, and education you needed to feel confident and comfortable. Hearing better every day is truly life-changing, and it’s wonderful to know you’re loving the experience! Your kind words mean so much to us. Thank you!
Ellen Mccormick
2 months ago
Response from the owner:Thank you for the review, Ellen!
Brad Feamster
2 months ago
Response from the owner:We appreciate the review!
mjcentury21
3 months ago
Response from the owner:Thank you!
Laura Eaton
3 months ago
Not rushed excellent individualized care. Thorough explanation of care and follow up. Very reasonably priced.
Treat Adventures
3 months ago
I was overall pleased with my visit to Upstate. I experienced no high pressure sales pitch. They evaluated my hearing for free and were patient in explaining my options. I would recommend Upstate based on my experience.
Response from the owner:This is exactly what we aim to do! Thank you for leaving such a thoughtful review.
Martha Butow
3 months ago
Took their time. Friendly and professional.
Response from the owner:Thank you Martha. We love reviews like this!
Jarl Viale
3 months ago
Everything went great, quite impressive thank you
Response from the owner:Thank you, Jarl! Appreciate the review.
Karin KC Corbet
3 months ago
Scott is knowledgeable and kind! I enjoyed the appointment with him.
Response from the owner:Thank you, Karin. Scott is wonderful! He is such a hoot to work with and loves taking care of the hard of hearing.
Kathleen Breslin
3 months ago
Very helpful from front desk with Teresa to great care by Scott.
Response from the owner:Kathleen, thank you for this review. Teresa has been an incredible addition to our team and Scott loves his patients. We appreciate you choosing us for your hearing journey!
Dale Brown
3 months ago
Very knowledgeable staff provided the most comprehensive hearing exam I've ever had and matched my needs with excellent hardware and software! Professional in every sense and a pleasure to deal with
Ann Morningstar
3 months ago
Response from the owner:Thank you, Ann. We appreciate the review.
lonnie day
3 months ago
Very professional, they live by selling a product, they sell by supporting their customers who are happy with their product or if unhappy, go the extra mile to make it right. They have done that for me, I am a customer of over 35 years.
Response from the owner:Thank you, Lonnie for your incredible loyalty and for sharing your experience! Being your trusted provider for over 35 years truly means the world to us. Your continued trust and confidence in us is the highest compliment we could receive. We’re grateful to have you as part of our hearing care family!
Patti Googins
4 months ago
The staff is very friendly and knowledgeable, nice atmosphere too.
Response from the owner:Thank you so much, Trisha! We hope to see you again soon!
Jesus Castillo
4 months ago
Response from the owner:Thank you, Jesus!
Fay Cornell
4 months ago
Every time I have went in to see Jake for just a general check up, he’s been very polite and very helpful shows me different ways that my hearing aids will work with my phone and how I can use it to the best of my ability. The hearing aids he got for me work great. I don’t feel I am wearing them. They’re very light and very comfortable. He troubleshoots anything I have concern about. I am glad I went to Upstate to get my new hearing aids. The best I’ve ever had. I am 80 years old and I’ve had a few different hearing aids. Thank you very much Jake and thank you, Upstate hearing.

12/15/25 The lady I had today was very easy to work with easy to ask questions with and she answered to everything for me. I’m sorry I can’t pronounce her name. But she’s a beautiful, friendly, wonderful person and I was glad to have her help me. I’m looking forward to seeing her again in a couple of months and get my new hearing aids.
I recommend Upstate hearing to everyone
Response from the owner:Wow! Thank you so much for your kind words, Fay. We’re so happy to hear that Jake has been helpful and that your new hearing aids are working so well. They’re meant to make life easier, and it’s wonderful to know they’re doing just that for you.
I will make sure I pass on your kind words to our staff. They will be thrilled to know they made your visit comfortable and easy. Thank you for recommending us. We appreciate you being part of our UpState Family and hope to see you soon!
Pamela Palmer
4 months ago
It was a quick and thorough appointment. We both are looking forward to finding the pair that best suits me. A very positive day.
Response from the owner:Thank you, Pamela! We’re so happy it was a positive day and can’t wait to help you find the pair that’s just right for you.
Eric Rapport
4 months ago
Skilled and knowledgeable professionals with practical advice, short wait times, friendly and helpful assistants.
Response from the owner:Eric, thank you for taking the time to share your experience. We truly value our patients satisfaction. It is the greatest compliment.
David Steen
4 months ago
Great people to work with. I’ve received A1 service every time I’ve been there!
Response from the owner:David, this is the best compliment to our staff. Thank you so much for your review! We aren't perfect, but we do strive for perfection. Thank you again!
Response from the owner:Thank you, Richard!
Christine Maple
4 months ago
Well I keep forgetting his name, but he is so very nice and explains things so I can understand!
Response from the owner:Christine, thank you for the kind words! You’re not alone, I get names mixed up here as well. Names aside, we’re so happy to hear he was friendly and explained everything in a way that made sense. We truly appreciate you sharing your experience.
Allison Ashby
5 months ago
Attention to patients needs and quality of my hearing aidsis outstanding! Don't let your inability to hear or old hearing aids deter you from getting the help you need! I have.
Meniere's Disease and the care and service met my needs.
Response from the owner:Thank you for sharing your experience, Allison! We’re so glad we could provide the care and hearing aids that work for you, especially while managing Meniere’s Disease. Your words are such an encouragement to others who might be hesitant to seek help. Hearing well is life changing, and we’re honored to be part of your journey.
Carl Brndt
5 months ago
Very professional and friendly staff. Would recommend you to anyone who has a hearing issue.
Response from the owner:Thank you, Carl. Referring patients is the greatest compliment! We strive to provide you and your loved ones with the best care.
Danny Casey
5 months ago
Response from the owner:Thank you for your review, Danny!
Thomas Stovall
5 months ago
Did my hearing test again. Was able to track any changes in my hearing since my last visit just over a year ago. Good folks and very professional.
Response from the owner:Thomas, thank you for the wonderful feedback. We're glad the retest helped you track changes over the past year and that you found our team professional and friendly. Appreciate you trusting us with your care.

Request a Callback

Ready to improve your hearing? Our team is here to help. Request a no-obligation call or schedule your hearing assessment today.

Don't Miss the Sounds That Matter Most

Schedule your hearing evaluation today and take the first step toward better hearing and living.