676 E. 1st Avenue, Suite 12
Chico, CA 95926

Opening Hours:

Monday through Thursday 8 am–5 pm
Friday 8 am – 3 pm
Closed for lunch 12:00–1:30 pm

​Trusted Lifetime Hearing Care for the Sacramento Valley

A study at Washington University School of Medicine demonstrated that hearing loss has a significant impact on your ability to maintain your balance. Being unsteady on your feet in the foothills of the Cascades or while launching your boat in Shasta Lake can lead to critical injuries, but there is a way to reduce your risks. The same study showed that those who wear hearing aids have a significant balance advantage over those who leave their condition untreated.

Hearing care from Upstate Hearing Instruments in Chico, CA not only allows you to enjoy the pleasant sounds of nature abundant in our community, but also enhance your relationships, keep you involved in your community and improve your overall quality of life. Our hearing instrument specialists meet your hearing challenges with custom designed solutions to fit your unique needs, lifestyle and personal preferences.

Our “Care for Life Guarantee,” the trust of local physicians and the confidence of Upstate California residents and organizations are built on our unique approach to hearing care for the communities in and around the upper Sacramento Valley.

Our Hearing Assessments Lead to Custom Hearing Care Solutions

Getting help for hearing loss leads to greater overall satisfaction and an improved quality of life by reducing the risk of cognitive decline, enhancing relationships and restoring a greater sense of acceptance and confidence. However, without a clear understanding of your unique hearing challenges, you can’t get the help you need.

A hearing assessment by one of our hearing instrument specialists allows us to accurately identify your hearing care needs and develop customized solutions to meet them. A hearing test requires about 30 minutes of your time, is non-invasive, and we discuss the results with you before you leave our office.

Advanced Technology Hearing Aids Are Available for Chico Residents

One of the most unique characteristics of the personalized care provided by UpState Hearing is our 14-day no-obligation hearing aid test drive. Chico and Butte County can take advantage of our special offer without making a deposit, signing a contract, or fussing over the details.

We provide this opportunity to our clients because we are convinced that once you experience the lighter, streamlined, user-friendly, and powerful performance of our advanced technology hearing aids, you will quickly recognize their potential to improve your quality of life. Before you make an investment into a hearing instrument, we want you to be completely satisfied with the style, fit, and level of technology of the device you choose. 

Keeping You Safe with No-Contact and Low-Contact Appointments

The dangers associated with COVID-19 motivated us to rethink how we interact in public settings. UpState Hearing’s innovative solutions to comply with pandemic protocols extend beyond meeting the unique challenges of the “new normal” and accommodate the scheduling and traveling challenges that can make attending a Chico office appointment difficult.

A face-to-face consultation with one of our hearing instrument specialists by using your cell phone, tablet or PC, and tele-conferencing technology is our no-contact solution. Those who desire a low-contact alternative can take advantage of our curbside service, allowing you to limit your exposure to others while remaining in your vehicle. Whether you choose our no-contact or low-contact consultation method, you can rest assured that we will take your health and safety as seriously as our commitment to our “Care for Life Guarantee.”


What Our Patients Say

Upstate hearing has made wearing my hearing aids a joy. The fit and settings are just perfect. They are always very courteous and pleasant to deal with.

Aric Cook

So refreshing and knowledgable. 

Judy Petrucelli

When I finally made the decision to do something about my hearing loss two different friends recommended Christa at Upstate. Rene set up my appointment and sent me some paperwork to complete before my visit. When I arrived, she made me feel right at home while I waited. During my initial meeting with Christa, she instantly put me at ease. She did a complete hearing exam and test and then we talked about options. Her suggestion was to try hearing aids to see what I thought, no pressure. Well, I fell in love with the ability to hear clearly and her! She is very accommodating, warm and friendly. Yes, I highly recommend the team of Christa and Rene at Upstate.

Julia Suniga

Christa is an outstanding audiologist specialist and her office staff (Renee) are a very professional. Christa is particularly involved with each of her patients. Both my wife and myself picked up on her confidence and individual concern!

Ed B. of Chico

The staff was incredible! Answered all my questions!

Paula J T. of Chico

Request a Callback

With so many myths and misinformation about hearing loss and hearing care, it’s often the unknowns or confusion that holds us back from making the right decisions.

That’s why we have a hearing care expert available to help.

If you have a question, or would like to speak to a professional privately about the challenges that you may be facing, then simply request a callback and we’ll call you for a friendly no-obligation conversation.

Meet The Chico Team

Christa Atwood - Chico

Christa Atwood

Hearing Aid Dispenser

More Info

Rene - Chico


Patient Representative

More Info

The Ways That We Can Help

lady struggling with ear pain

Comprehensive Hearing Assessments

Why Hearing Loss Often Goes Unnoticed

According to a recent National Health Survey, it’s predicted that 15% of the US population has some form of untreated hearing loss.

The reason for this is because hearing loss can be very difficult to self-diagnose. With it often occurring slowly and gradually, it’s rare to notice any day-to-day changes, with no way to compare to what your hearing was once like. This is the reason that our loved ones often notice our hearing challenges before we do.

If you are concerned about your hearing or a loved one’s hearing, then your first step should be to have a comprehensive hearing assessment. It’s quick, non-invasive, and the earlier you can catch any form of hearing loss, the sooner you can correct it the higher the success rate.

Man holding hearing aid
Hearing Aid Technology

No Fuss 14-Day Test Drives of New Hearing Technology

You wouldn’t buy a car without a test drive, and we don’t expect you to invest in hearing technology without first experiencing it for yourself in your everyday life.

That’s why we’re one of the only groups of hearing care experts that encourage you to test drive new hearing technology for 14 days, with no deposit, contract, or fuss, allowing you to truly experience the difference around your lifestyle and those areas that are difficult.

With the latest hearing technology being incredibly small and discreet, one of the things that surprises many of our patients is that their loved ones, friends, and colleagues don’t even notice that they’re wearing hearing devices.

lady using smartphone
Upstate Hearing Instruments

Keeping You Safe Through Innovative Low-Contact Solutions

The world has significantly changed, and the way that we care for you in today’s “new normal” has also changed.

From curbside low-contact appointments from the comfort of your vehicle, through to remote Tele Care sessions where you can speak to your hearing care expert and receive help without having to travel to us.

With new in-person protocols, high levels of sanitizing policies, and state-of-the-art firewalls in place, you can be confident that you’re being cared for by a safe pair of hands.

Hearing Loss Stories

Hearing Health Resources