Acknowledging the Reality of Hearing Loss

For millennia, hearing loss has been a problem that has affected people of all ages, but especially those above the age of 60. About a third of people aged 60–69 have hearing loss, and for those aged 70 and up, the incidence climbs to two-thirds. Nearly 100% of centenarians have it, suggesting we’ll all experience hearing loss eventually if we only live long enough.

Untreated Hearing Loss Is Not Benign

For most of history, hearing loss has been understood as an annoying but relatively benign part of aging. This made sense, especially when there wasn’t much we could do about it. Modern medicine, however, has uncovered a host of effects that hearing loss can have, ranging from an increased risk of accidental injury to depression, cognitive decline, and dementia. The World Health Organization (WHO) recently named untreated hearing loss the #1 modifiable risk factor (out of twelve) in the development of Alzheimer’s disease.

Treatment Is Very Effective

While the effects of untreated hearing loss can be devastating, today we are fortunate to have the best hearing loss treatment solutions the world has ever seen! Hearing aids have made great strides in the past two decades, and they are now incredibly sophisticated devices, housing tiny computers that do amazing things to help reduce background noise, enhance speech, increase directionality of sound, and even connect wirelessly to smartphones and other devices to stream phone calls, video conferences, and media content directly to our ears.

But as in all areas of life, the first step to addressing the problem of hearing loss is admitting that it exists. Many of us are hesitant to accept that our hearing requires amplification, and this is all too easy to do.

Signs That Hearing Loss May Be at Play

Part of the reason for this is that we can’t hear what we can’t hear. Unlike with near- or far-sightedness, our hearing doesn’t become “blurry.” Hearing loss needs to become pretty advanced before we might notice it ourselves, even though other people may be pointing out how much we’re not hearing. We may think people are mumbling or speaking too quietly. We may not be noticing the fridge buzzing anymore, or the birds chirping.

Most of the time, we think we can get along “just fine.” It may be the case that in a quiet room, we can carry on a conversation if the other person speaks a little louder and slower, though they may find that this is difficult for them to do. Perhaps our hearing loss only causes problems for us when we go out to a restaurant or bar, or when the whole extended family gets together and everyone’s talking at once. While those with normal hearing can have more difficulty hearing when background noise is present, even mild hearing loss can make it downright impossible to enjoy challenging listening situations.

Have you noticed yourself becoming tired earlier when you meet up with friends or family? This can be one of the first signs of hearing loss. The extra effort that it takes to try to listen to people when we can’t hear them clearly is exhausting. We become fatigued sooner in all kinds of social situations. We might think this is a separate issue related to aging— “I just can’t stay out as late as I used to.” In fact, you might be able to spend just as much time awake as you are accustomed to, and a good set of hearing aids may allow you to enjoy time with your loved ones as much as ever!

Those with even mild hearing loss also tend to report having more memory issues than those with normal hearing. This is likely because the process of hearing consumes more of our brains than normal, as we have to search for context clues and other non-auditory means of figuring out what someone is saying to us. This might not only make it harder to remember things we hear, but the extra tax on our brain’s energy can even make it more difficult to remember what we read.

Hearing Aids Help Us Get Our Lives Back

The good news is that none of these issues have to be permanent or get worse. A good set of hearing aids can make sound intelligible again, and help you navigate the world as easily as you once did. When asked after one year of wearing them, 95% of people say they’re glad they got hearing aids. Those who wear hearing aids tend to feel more optimistic, confident, and independent than those with untreated hearing loss. That’s what hearing aids are really about: having the faculties to confidently explore the world and enjoy our lives.

If you think you might have hearing loss, you don’t have to wonder! Make an appointment for a hearing test today and take charge of your hearing health!

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Took their time. Friendly and professional.
Everything went great, quite impressive thank you
Response from the owner:Thank you, Jarl! Appreciate the review.
Scott is knowledgeable and kind! I enjoyed the appointment with him.
Very helpful from front desk with Teresa to great care by Scott.
Very knowledgeable staff provided the most comprehensive hearing exam I've ever had and matched my needs with excellent hardware and software! Professional in every sense and a pleasure to deal with
Very professional, they live by selling a product, they sell by supporting their customers who are happy with their product or if unhappy, go the extra mile to make it right. They have done that for me, I am a customer of over 35 years.
The staff is very friendly and knowledgeable, nice atmosphere too.
Response from the owner:Thank you so much, Trisha! We hope to see you again soon!
Response from the owner:Thank you, Jesus!
Every time I have went in to see Jake for just a general check up, he’s been very polite and very helpful shows me different ways that my hearing aids will work with my phone and how I can use it to the best of my ability. The hearing aids he got for me work great. I don’t feel I am wearing them. They’re very light and very comfortable. He troubleshoots anything I have concern about. I am glad I went to Upstate to get my new hearing aids. The best I’ve ever had. I am 80 years old and I’ve had a few different hearing aids. Thank you very much Jake and thank you, Upstate hearing.

12/15/25 The lady I had today was very easy to work with easy to ask questions with and she answered to everything for me. I’m sorry I can’t pronounce her name. But she’s a beautiful, friendly, wonderful person and I was glad to have her help me. I’m looking forward to seeing her again in a couple of months and get my new hearing aids.
I recommend Upstate hearing to everyone
Response from the owner:Wow! Thank you so much for your kind words, Fay. We’re so happy to hear that Jake has been helpful and that your new hearing aids are working so well. They’re meant to make life easier, and it’s wonderful to know they’re doing just that for you.
I will make sure I pass on your kind words to our staff. They will be thrilled to know they made your visit comfortable and easy. Thank you for recommending us. We appreciate you being part of our UpState Family and hope to see you soon!
It was a quick and thorough appointment. We both are looking forward to finding the pair that best suits me. A very positive day.
Response from the owner:Thank you, Pamela! We’re so happy it was a positive day and can’t wait to help you find the pair that’s just right for you.
Skilled and knowledgeable professionals with practical advice, short wait times, friendly and helpful assistants.
Response from the owner:Eric, thank you for taking the time to share your experience. We truly value our patients satisfaction. It is the greatest compliment.
Great people to work with. I’ve received A1 service every time I’ve been there!
Response from the owner:David, this is the best compliment to our staff. Thank you so much for your review! We aren't perfect, but we do strive for perfection. Thank you again!
Response from the owner:Thank you, Richard!
My experience was an awesome visit. Way more in depth than I have ever had. Stephen was very pleasant and made me feel comfortable.
Response from the owner:Thank you for your wonderful feedback. We’re thrilled to hear that your visit was such a positive experience. Stephen takes great pride in making patients feel comfortable, and your kind words will mean a lot to him. We truly appreciate you sharing this and look forward to seeing you soon!
Well I keep forgetting his name, but he is so very nice and explains things so I can understand!
Response from the owner:Christine, thank you for the kind words! You’re not alone, I get names mixed up here as well. Names aside, we’re so happy to hear he was friendly and explained everything in a way that made sense. We truly appreciate you sharing your experience.
Attention to patients needs and quality of my hearing aidsis outstanding! Don't let your inability to hear or old hearing aids deter you from getting the help you need! I have.
Meniere's Disease and the care and service met my needs.
Response from the owner:Thank you for sharing your experience, Allison! We’re so glad we could provide the care and hearing aids that work for you, especially while managing Meniere’s Disease. Your words are such an encouragement to others who might be hesitant to seek help. Hearing well is life changing, and we’re honored to be part of your journey.
Very professional and friendly staff. Would recommend you to anyone who has a hearing issue.
Response from the owner:Thank you, Carl. Referring patients is the greatest compliment! We strive to provide you and your loved ones with the best care.
Response from the owner:Thank you for your review, Danny!
Did my hearing test again. Was able to track any changes in my hearing since my last visit just over a year ago. Good folks and very professional.
Response from the owner:Thomas, thank you for the wonderful feedback. We're glad the retest helped you track changes over the past year and that you found our team professional and friendly. Appreciate you trusting us with your care.
Kevin has given me the best help I’ve received so far at Upstate Hearing. Very smart, kind and skilled young man.
Response from the owner:Allen, thank you so much for the glowing review! We’re delighted to hear Kevin provided the best help you’ve experienced at Upstate Hearing. He has been a huge asset to our team. We look forward to all your future visits with us.
Wonderful service, helpful insights. King people. Kevin was very easy to work with and knowledgeable. Thank you team!
Response from the owner:Thank you so much for your kind words, Debby! We're thrilled to hear you had a wonderful experience and that Kevin was easy to work with and knowledgeable. Your feedback means a lot to the team. We will be sure to pass this on to Kevin.
The front desk staff was very pleasant. The Dr. was thorough, pleasant and patient. Very nice experience given the circumstances.
Response from the owner:Thank you Carol. We're delighted to hear that our front desk staff and Hearing Instrument Specialist provided a pleasant and thorough experience. We strive to make every visit as comfortable as possible. Thank you for being a part of our UpState Family!
I went and got my hearing tested and everyone was kind and courteous. I recommended everyone who is curious about their hearing to come to UpState.
Response from the owner:Thank you, Mitchell. We are thrilled to hear that our team at UpState provided a kind and courteous experience during your hearing test. We truly appreciate your recommendation and look forward to helping others that are curious about their hearing.
Always happy and helpful
Always on time
Response from the owner:Thank you, Debi. We love what we do! We strive to always be consistently happy, helpful, and punctual. We appreciate your kind words and look forward to continuing to provide excellent service!
Got referred here for a hearing test. Extremely nice staff here.
Response from the owner:We're so glad to hear that our staff made your hearing test experience a positive one. We appreciate your kind words and are here to help with any future needs!
My mother has been coming here for years! Hearing aids are cleaned for free, and all the staff are helpful, knowledgeable, and friendly. They keep up on the latest technology.
Response from the owner:Thank you for sharing this! We’re so glad your mother has trusted us for years. Our team takes pride in our service. We truly appreciate your family being part of our UHI family.
I have been having Upstate Hearing help me with my hearing loss and keeping my instruments working at their best. The service is always great and the staff is friendly and helpful.
Response from the owner:Thank you for your kind words! We’re so glad to hear that we have been able to support you with your hearing needs and keep your instruments working their best. Our team truly appreciates your trust and looks forward to continuing to provide you with great service.
Response from the owner:Thank you for the 5 stars! It’s a great compliment to us.
Response from the owner:Thank you Pete! Appreciate the review!
Response from the owner:Thank you for your review!
This place is awesome. Staff is extremely helpful and positive. I was very hesitant going in because I’m 42 and just didn’t think I needed hearing aids. Turns out I needed them and what difference it has made. I am sorry I waited so long to get my hearing deficiencies addressed and very happy this is where I chose. Jake and the crew are awesome and very knowledgeable. I have gone in a few times since I’ve had my hearing aids and the staff is just the best. Extremely helpful awesome folks. Go and see them!
Response from the owner:Thank you so much for your kind words! We’re thrilled to hear you had a great experience. Our team works hard to provide great service and it means a lot to know we delivered for you. We look forward to serving you again and appreciate you choosing us.
5stars great caring service. Scott is the best. Love my aids.would not go anywhere else.
Wonderful people and very helpful
Absolute great service. I felt the price was high but still purchased because of Customer Service.
Joshua went out of his way to open their office on a Saturday to assist with fitting me with my first set of hearing aids. He was very thorough and listened hen I had a question or concern. His knowledge was spot on and made it a great and fun experience for me. Everyone else I spoke with was kind and caring, helping me navigate through this. I fully recommend UpState to anyone who needs hearing aids or just advice. Thanks to all of you :)
I couldn't get in to see the local audiologist for 4 months. But Upstate Hearing got me in, evaluated and a new hearing aid within a month. Very friendly staff and technician. He even tried to fix my old hearing aid.
Joshua was great a patient with me helping to make sure we selected the right hearing aid. The model of allowing patients time to process the fitting is perfect.
In a time when service seems to be non-existent, this is not the case with UpState Hearing. Joshua went above and beyond the call and was a pleasure to do business with. I recommend him and his crew wholeheartedly. It's hard to find places like this anymore, and I feel lucky to have found this one. Thanks for everything!
Very caring. Appointments on time. Everyone is so nice
I am very pleased with the service I received I am enjoying my experience with my new hearing aids and would recommend this place to people
I just had a new patient exam at UpState Hearing Instruments, and I cannot speak highly enough of this clinic! The entire experience, from the initial phone intake with Bryce, to the moment I walked in and was greeted by Kassidy at the front desk - to being seen personally by Joshua Fockler, HIS, was fantastic. The staff was friendly and efficient, and Joshua was not only knowledgeable but also took the time to address each and every one of my questions (I ask a lot!!) and concerns. He was kind, affirming, empathetic, patient, and seriously, when I say knowledgeable-that is an understatement! I felt well taken care of and set up for success as a patient; l even got a cool folder with all of my information and details of the exam upon leaving.

If you or a loved one needs a hearing evaluation, continued care, hearing aids, repairs, or hearing protection - please do not hesitate to check them out! Their scheduling process is super easy and fast, and their clinic is totally worth the experience. Highly recommend!
Great people! Great service! My hearing aid has totally changed my life. Thank you.
A very positive experience. The staff are friendly and professional. Easy to get an appointment at a convenient time. Jake spent a lot of time going over options and answering my questions completely. One of the demo models malfunctioned and they were able to replace it the following day. Jake was very prompt in answering my email questions. I emailed him late on a Friday with a question about setting up a TV adapter and he called me 30 minutes later and helped get me up and running over the phone. I look forward to a long relationship with UpState.
Absolutely love this place. Everybody there is very courteous and down to earth. They make everybody who walks through their door feel right at home. The office is very nice and clean. Got my hearing aids so much quicker than I thought I would. They make sure you have everything you need and answer any questions you might have. If you having trouble hearing I highly recommend you give Upstate Hearing a call. You'll be glad you did.
they are very professional, sanitized!, helpful, available for appts, and surprisingly good medical care for up here.
I have been using Up State Hearing in Redding for many years; and over those years as my hearing has continued to decline, the folks at Up State Hearing have continued to help me by steering me towards the new and improved technology that has become available.
I have always found that the Up State Hearing team has been patient and knowledgeable, willing to keep working with me and with my wife so that we can learn together how to best use the hearing instruments to maximize the capabilities of the advanced technology available with the newest hearing instruments.
I recommend and encourage you to find out about Up State’s Complimentary 2-Week Test Drive where they will test your hearing and allow you to try out the best hearing instruments available for two weeks to see for yourself how much of a difference being able to hear and understand what is going on around you. Do it for yourself and for the other people you interface with. Find out about the ability to hear on your cell phone and the television; it is a great feeling to be able to hear and understand your grandkids again. Give the people at Up State a chance to improve your life and the lives of the people you care about.
The people here are so caring and professional. Always enjoy going in for check up or supplies.
Upstate Hearing Instruments is Great!
I've had a great experience s with Jacob and Ken for a number of years. Staff are always helpful, knowledgeable, honest, and available.

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