Acknowledging the Reality of Hearing Loss

For millennia, hearing loss has been a problem that has affected people of all ages, but especially those above the age of 60. About a third of people aged 60–69 have hearing loss, and for those aged 70 and up, the incidence climbs to two-thirds. Nearly 100% of centenarians have it, suggesting we’ll all experience hearing loss eventually if we only live long enough.

Untreated Hearing Loss Is Not Benign

For most of history, hearing loss has been understood as an annoying but relatively benign part of aging. This made sense, especially when there wasn’t much we could do about it. Modern medicine, however, has uncovered a host of effects that hearing loss can have, ranging from an increased risk of accidental injury to depression, cognitive decline, and dementia. The World Health Organization (WHO) recently named untreated hearing loss the #1 modifiable risk factor (out of twelve) in the development of Alzheimer’s disease.

Treatment Is Very Effective

While the effects of untreated hearing loss can be devastating, today we are fortunate to have the best hearing loss treatment solutions the world has ever seen! Hearing aids have made great strides in the past two decades, and they are now incredibly sophisticated devices, housing tiny computers that do amazing things to help reduce background noise, enhance speech, increase directionality of sound, and even connect wirelessly to smartphones and other devices to stream phone calls, video conferences, and media content directly to our ears.

But as in all areas of life, the first step to addressing the problem of hearing loss is admitting that it exists. Many of us are hesitant to accept that our hearing requires amplification, and this is all too easy to do.

Signs That Hearing Loss May Be at Play

Part of the reason for this is that we can’t hear what we can’t hear. Unlike with near- or far-sightedness, our hearing doesn’t become “blurry.” Hearing loss needs to become pretty advanced before we might notice it ourselves, even though other people may be pointing out how much we’re not hearing. We may think people are mumbling or speaking too quietly. We may not be noticing the fridge buzzing anymore, or the birds chirping.

Most of the time, we think we can get along “just fine.” It may be the case that in a quiet room, we can carry on a conversation if the other person speaks a little louder and slower, though they may find that this is difficult for them to do. Perhaps our hearing loss only causes problems for us when we go out to a restaurant or bar, or when the whole extended family gets together and everyone’s talking at once. While those with normal hearing can have more difficulty hearing when background noise is present, even mild hearing loss can make it downright impossible to enjoy challenging listening situations.

Have you noticed yourself becoming tired earlier when you meet up with friends or family? This can be one of the first signs of hearing loss. The extra effort that it takes to try to listen to people when we can’t hear them clearly is exhausting. We become fatigued sooner in all kinds of social situations. We might think this is a separate issue related to aging— “I just can’t stay out as late as I used to.” In fact, you might be able to spend just as much time awake as you are accustomed to, and a good set of hearing aids may allow you to enjoy time with your loved ones as much as ever!

Those with even mild hearing loss also tend to report having more memory issues than those with normal hearing. This is likely because the process of hearing consumes more of our brains than normal, as we have to search for context clues and other non-auditory means of figuring out what someone is saying to us. This might not only make it harder to remember things we hear, but the extra tax on our brain’s energy can even make it more difficult to remember what we read.

Hearing Aids Help Us Get Our Lives Back

The good news is that none of these issues have to be permanent or get worse. A good set of hearing aids can make sound intelligible again, and help you navigate the world as easily as you once did. When asked after one year of wearing them, 95% of people say they’re glad they got hearing aids. Those who wear hearing aids tend to feel more optimistic, confident, and independent than those with untreated hearing loss. That’s what hearing aids are really about: having the faculties to confidently explore the world and enjoy our lives.

If you think you might have hearing loss, you don’t have to wonder! Make an appointment for a hearing test today and take charge of your hearing health!

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Tammy Higuera
7 days ago
Was last visit that she went above? And beyond for me, I can hear again.
Don Marx
2 weeks ago
Went to Upstate Hearing for my hearing test. I was greeted by a friendly receptionist and was taken back for my test on time. All the test were given in an easy to understand way and the results were instantly explained giving several options. Thanks for your professionalism.
Claudia Baum
2 weeks ago
Professional
Helpful
They try to understand & assist.
Good service.
Tenley Ellison
2 weeks ago
Shalana is very knowledgeable and professional.
Jane Draper
3 weeks ago
Very friendly and polite staff. Took care of me promptly.
victoria conger
3 weeks ago
Quinten Erlei
4 weeks ago
Response from the owner:Thank you Quiten! Appreciate the 5 star review!
Brian Haynes
4 weeks ago
Great staff!! Very thorough and precise testing
Amazing how much better I can hear!!
Response from the owner:Brian, thank you for taking the time to leave us a nice review! It is the greatest compliment. So happy to hear that you are hearing better. That is exactly what we want to hear!
Angela Tauriac
1 month ago
I definitely recommend Upstate hearing for all your hearing needs .
All staff are genuinely nice, and efficient in what they do.
Tracie Miller
1 month ago
I love going to upstate hearing you could not possibly meet a more family environment they are very eager to help there customers and there atmosphere is so relaxing and clean there all very extremely knowledgeable and ready and willing to make a difference in the lives that need it. THANK YOU TO THE WONDERFUL Dedicated Team YOU HAVE MADE A GREAT DIFFERENCE IN MY LIFE ♥️🙏💙🫂💯🙏😁💖✨️🥰
Response from the owner:Tracie, it truly means the world to our entire team to hear that you feel welcomed and supported when you come to UpState Hearing. Creating a family-like environment where our patients feel comfortable, cared for, and confident in their hearing care is exactly what we strive for. We are honored that we could make a positive difference in your life. We will be sure to share your message with the whole team.

Thank you again for trusting us with your care!
Kiara Nichols
1 month ago
Willis
1 month ago
Staff is top notch.
Response from the owner:Thank you, Willis. We strive to be top notch everyday!
David Goehring
1 month ago
Very satisfied. Professional, friendly, knowledgeable, and timely. Highly recommend.
Diane
2 months ago
Response from the owner:Appreciate the 5 stars!
Response from the owner:Thank you, Orlando!
Linda Martin
2 months ago
Response from the owner:Thank you, Linda!
Rick Knowles
2 months ago
My experience was an awesome visit. Way more in depth than I have ever had. Stephen was very pleasant and made me feel comfortable.
Response from the owner:Thank you for your wonderful feedback. We’re thrilled to hear that your visit was such a positive experience. Stephen takes great pride in making patients feel comfortable, and your kind words will mean a lot to him. We truly appreciate you sharing this and look forward to seeing you soon!
Donald Bishop
2 months ago
Went real good
Response from the owner:Thank you, Donald! Appreciate the review.
Ken Merritt
2 months ago
Very nice people and they understand your problems
Carolyn Smith
2 months ago
My technician was very nice and funny. She helped me understand what’s going on inside my ears. Very polite and had a positive experience. Thank you
Andrea Alexander
2 months ago
This place is awesome and helpful!
Response from the owner:Andrea, thank you for your kind words! We truly appreciate you taking the time to share your experience. We hope everyone feels the same way when they walk in our doors.
Mike Wells
2 months ago
They do a great job of taking care of you and your hearing aids.
Response from the owner:Mike, that is a HUGE compliment. We want all of our patients to feel the way you do! Thank you for being the best part of Upstate!
Sha was great!!❤️
Cynthia Harris
2 months ago
Stephen and the other staff are great. They’re attentive, educated in their field, and caring. Very supportive to their patients’ every need. I would recommend this hearing care clinic to all family and friends.
Response from the owner:Cynthia, thank you so much for your kind words! We’re thrilled to hear that Stephen and the rest of our team made such a positive impression. We truly appreciate your recommendation and your trust in UpState.
Karen Meyer
2 months ago
I highly recommend Upstate Hearing Instruments. I’ve received great care and training for my hearing aids. They’ve worked with me and helped me adjust to using hearing aids. I love being able to hear better and wear my hearing aids everyday. There is a learning curve and they’ve been very helpful. I’m so glad I had such a positive experience as a fort time user. The education they offer really helps make the adjustment to using hearing aids easy!
Response from the owner:Thank you so much for your recommendation of Upstate Hearing Instruments! We’re honored to have been part of your journey as a first-time hearing aid user. Adjusting to hearing aids does come with a learning curve, and we’re so glad our team could provide the care, guidance, and education you needed to feel confident and comfortable. Hearing better every day is truly life-changing, and it’s wonderful to know you’re loving the experience! Your kind words mean so much to us. Thank you!
Ellen Mccormick
2 months ago
Response from the owner:Thank you for the review, Ellen!
Brad Feamster
2 months ago
Response from the owner:We appreciate the review!
mjcentury21
3 months ago
Response from the owner:Thank you!
Laura Eaton
3 months ago
Not rushed excellent individualized care. Thorough explanation of care and follow up. Very reasonably priced.
Treat Adventures
3 months ago
I was overall pleased with my visit to Upstate. I experienced no high pressure sales pitch. They evaluated my hearing for free and were patient in explaining my options. I would recommend Upstate based on my experience.
Response from the owner:This is exactly what we aim to do! Thank you for leaving such a thoughtful review.
Martha Butow
3 months ago
Took their time. Friendly and professional.
Response from the owner:Thank you Martha. We love reviews like this!
Jarl Viale
3 months ago
Everything went great, quite impressive thank you
Response from the owner:Thank you, Jarl! Appreciate the review.
Karin KC Corbet
3 months ago
Scott is knowledgeable and kind! I enjoyed the appointment with him.
Response from the owner:Thank you, Karin. Scott is wonderful! He is such a hoot to work with and loves taking care of the hard of hearing.
Kathleen Breslin
3 months ago
Very helpful from front desk with Teresa to great care by Scott.
Response from the owner:Kathleen, thank you for this review. Teresa has been an incredible addition to our team and Scott loves his patients. We appreciate you choosing us for your hearing journey!
Dale Brown
3 months ago
Very knowledgeable staff provided the most comprehensive hearing exam I've ever had and matched my needs with excellent hardware and software! Professional in every sense and a pleasure to deal with
Ann Morningstar
3 months ago
Response from the owner:Thank you, Ann. We appreciate the review.
lonnie day
3 months ago
Very professional, they live by selling a product, they sell by supporting their customers who are happy with their product or if unhappy, go the extra mile to make it right. They have done that for me, I am a customer of over 35 years.
Response from the owner:Thank you, Lonnie for your incredible loyalty and for sharing your experience! Being your trusted provider for over 35 years truly means the world to us. Your continued trust and confidence in us is the highest compliment we could receive. We’re grateful to have you as part of our hearing care family!
Patti Googins
4 months ago
The staff is very friendly and knowledgeable, nice atmosphere too.
Response from the owner:Thank you so much, Trisha! We hope to see you again soon!
Jesus Castillo
4 months ago
Response from the owner:Thank you, Jesus!
Fay Cornell
4 months ago
Every time I have went in to see Jake for just a general check up, he’s been very polite and very helpful shows me different ways that my hearing aids will work with my phone and how I can use it to the best of my ability. The hearing aids he got for me work great. I don’t feel I am wearing them. They’re very light and very comfortable. He troubleshoots anything I have concern about. I am glad I went to Upstate to get my new hearing aids. The best I’ve ever had. I am 80 years old and I’ve had a few different hearing aids. Thank you very much Jake and thank you, Upstate hearing.

12/15/25 The lady I had today was very easy to work with easy to ask questions with and she answered to everything for me. I’m sorry I can’t pronounce her name. But she’s a beautiful, friendly, wonderful person and I was glad to have her help me. I’m looking forward to seeing her again in a couple of months and get my new hearing aids.
I recommend Upstate hearing to everyone
Response from the owner:Wow! Thank you so much for your kind words, Fay. We’re so happy to hear that Jake has been helpful and that your new hearing aids are working so well. They’re meant to make life easier, and it’s wonderful to know they’re doing just that for you.
I will make sure I pass on your kind words to our staff. They will be thrilled to know they made your visit comfortable and easy. Thank you for recommending us. We appreciate you being part of our UpState Family and hope to see you soon!
Pamela Palmer
4 months ago
It was a quick and thorough appointment. We both are looking forward to finding the pair that best suits me. A very positive day.
Response from the owner:Thank you, Pamela! We’re so happy it was a positive day and can’t wait to help you find the pair that’s just right for you.
Eric Rapport
4 months ago
Skilled and knowledgeable professionals with practical advice, short wait times, friendly and helpful assistants.
Response from the owner:Eric, thank you for taking the time to share your experience. We truly value our patients satisfaction. It is the greatest compliment.
David Steen
4 months ago
Great people to work with. I’ve received A1 service every time I’ve been there!
Response from the owner:David, this is the best compliment to our staff. Thank you so much for your review! We aren't perfect, but we do strive for perfection. Thank you again!
Response from the owner:Thank you, Richard!
Christine Maple
4 months ago
Well I keep forgetting his name, but he is so very nice and explains things so I can understand!
Response from the owner:Christine, thank you for the kind words! You’re not alone, I get names mixed up here as well. Names aside, we’re so happy to hear he was friendly and explained everything in a way that made sense. We truly appreciate you sharing your experience.
Allison Ashby
5 months ago
Attention to patients needs and quality of my hearing aidsis outstanding! Don't let your inability to hear or old hearing aids deter you from getting the help you need! I have.
Meniere's Disease and the care and service met my needs.
Response from the owner:Thank you for sharing your experience, Allison! We’re so glad we could provide the care and hearing aids that work for you, especially while managing Meniere’s Disease. Your words are such an encouragement to others who might be hesitant to seek help. Hearing well is life changing, and we’re honored to be part of your journey.
Carl Brndt
5 months ago
Very professional and friendly staff. Would recommend you to anyone who has a hearing issue.
Response from the owner:Thank you, Carl. Referring patients is the greatest compliment! We strive to provide you and your loved ones with the best care.
Danny Casey
5 months ago
Response from the owner:Thank you for your review, Danny!
Thomas Stovall
5 months ago
Did my hearing test again. Was able to track any changes in my hearing since my last visit just over a year ago. Good folks and very professional.
Response from the owner:Thomas, thank you for the wonderful feedback. We're glad the retest helped you track changes over the past year and that you found our team professional and friendly. Appreciate you trusting us with your care.

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